Google Analytics 2.0

Format:	Paperback (Visa alla format)
Förlag:	John Wiley And Sons Ltd (2007)
Språk:	Engelska
Artikelid:	9780470175019
Leveranstid:	Skickas normalt inom 5-8 arbetsdagar

• 172:-
  (162.26 kr exkl. 6% moms)

• 
• 
• 

The purpose of "Google Analytics 2.0" is to explain the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read Google Analytics reports and graphs, and how to use that information to improve web site performance.  The book goes one step further with this edition. Based on reader feedback on the first edition of Google Analytics, "Google Analytics 2.0" also includes more in-depth information that reaches an added audience--those who are more than just beginners.  This information includes advanced tips and suggestion on how to get more from the reports that Google Analytics makes available to webmasters.  The book covers the following topics: What is new in GA 2.0??? Setting up Google Analytics Analytics Settings Access Management Filter Management Reporting Dashboards Executive Dashboard Marketing Dashboard Webmaster Dashboard Reports Marketing Optimization Visitor Segments Marketing Campaign Results Search Engine Marketing Goals and Funnel Process Content Performance Navigational Analysis Ad Version Testing Web Design Parameters E-Commerce Analysis Revenue Sources Product Merchandising 

(Bookdata)

Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager s Journal, Network World, CRM Magazine, and many others. Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world s largest source of daily Linux coverage. She s a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.

(Bookdata)

1. Why Analytics?2. Analytics and AWStats.3. Yes! More AWStats.4. Getting Started.5. The Settings Dashboard.6. Filtering Your Data.7. Using Analytic Goals.8. AdWords Integration.9. Advanced Topics.10. The New Dashboard.11. Setting Date Ranges.12. Visitors Overview.13. Visitor Trending.14. Visitor Loyalty.15. Browser Capabilities.16. Network Properties.17. User Defined.18. Traffic Sources.19. AdWords.20. Additional Traffic Reports.21. Content Overview.22. Goals Overview.23. E Commerce.24. Product Performance.25. More E Commerce Reports.

(Bookdata)