Living Strategy Putting People at the Heart of Corporate Purpose

Format:	Hardback (Visa alla format)
Förlag:	Financial Times/ Prentice Hall (2000)
Språk:	English
Artikelid:	9780273650157
Leveranstid:	Skickas normalt inom 5-8 arbetsdagar

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The Living Strategy - Back cover:

"A growing number of managers around the world have come to recognize that human capital is rapidly replacing physical and financial capital as the key source of competitive advantage. The challenge is to come to grips with the "how to"s" of linking their people strategy with their business strategy. Conceptually robust, yet highly practical, Professor Gratton"s book will be extremely useful in establishing this link."Sumantra Ghoshal, Robert P. Bauman Professor of Strategic Leadership, London Business School

"Gratton"s thoughtful and creative work breathes life into the role of people in organizations. It helps executives clearly see why people matter and how to create organizations that accomplish both people and organizational goals. Gratton has been a thought leader in the people (HR) profession for years; this work now shows all managers how to better understand and use people. The book will become a classic for HR professionals and a toolkit for line managers."David Ulrich, Professor of Business, University of Michigan

Money used to buy you market share, technology used to bring you competitive advantage. Now even 23 year olds can raise a million dollars and technology is imitated in months. So what"s the next great frontier of advantage for businesses? The people who live there. Only people can turn strategy into living, breathing purpose. In this ground-breaking book, Lynda Gratton shares for the first time the "why" and "how" of putting people at the heart of corporate strategy. If companies want to increase their business performance, they need to recognize and develop the soul of the organization: they need a Living Strategy.

Inside front flap:"If "people are our greatest assets", it"s time to make strategies that people can live in. Living Strategy is the book that puts the human in human capital."- Lynda Gratton"People are our most important asset", "We are a knowledge based company", "All we have is our people". These are statements that we hear ever more frequently, from more and more companies. Yet, for too many of the people who populate our companies, the reality of organizational life is that people do not feel they are treated as the most important assets and they do not feel their knowledge is understood or used.The only route to improved performance is by placing your human resource at the centre of your strategic decision-making. Living Strategy shows you why and how to design strategies that have meaning and purpose for people, without whose commitment they remain drawings on the board-room wall chart. It argues that a new management agenda is crucial and shares the three tenets of human organizational behaviour. The six step Living Strategy journey guides the reader through the implementation of a strategy which will not only grow your organization, but create a business of which you can be proud.For corporate strategy to live and work, people have to understand...

(Pearson)

Lynda Gratton is Associate Professor of Organizational Behavior at the London Business School. She is responsible for the teaching of Human Resource Strategy to the School's MBA students, is Director of the Global Consortium Program and Research Director of The Leading Edge Research Initiative. During 1996 Lynda was responsible for developing and directing the Global Consortium Program, which is a development consortium of senior executives from ABB, BT, Lufthansa, SKF, Standard Chartered Bank and LG. This innovative program aims to increase participants skill in managing complex global businesses by taking participants to China, India and Europe to study global companies. Lynda has a dynamic research portfolio, at the center of which is The Leading Edge Research Initiative which focuses on identifying and articulating how business strategy is developed through people. Since 1993 a series of in-depth studies of 8 large companies have resulted in increased understanding of this complex issue. The results of this research were published during 1996. Lynda's main field of interest is human resource strategy where she has published widely and is seen as one of the world's leading authorities. She consults actively to a number of multi-national companies including Nortel, Philips, BP, Hewlett Packard, GKN, United Technologies and BAT. Her focus is on helping senior executives consider the people implications of business strategy. Before joining the London Business School in 1989 Lynda was Director of Human Resource Strategy at PA Consulting where she had responsibility for the world-wide HRS practice development. She is a trained psychologist with a doctorate in individual psychology and worked for some years with British Airways as an occupational psychologist. Lynda is married to a Danish architect and lives in central London with two children.

(Pearson)

Contents

• The need for a fundamental shift in our thinking
• The first tenet: we operate in time
• The second tenet: we search for meaning
• The third tenet: we have soul
• Bridging from theory to reality
• Creating a vision
• Scanning for capability and identifying the gap
• Creating a map of the system
• Bridging from dreams to reality
• Building human capital

(Pearson)

"A growing number of managers around the world have come to recognize that human capital is rapidly replacing physical and financial capital as the key source of competitive advantage. The challenge is to come to grips with the "how to"s" of linking their people strategy with their business strategy. Conceptually robust, yet highly practical, Professor Gratton"s book will be extremely useful in establishing this link."

Sumantra Ghoshal, Robert P. Bauman Professor of Strategic Leadership, London Business School

"Gratton"s thoughtful and creative work breathes life into the role of people in organizations. It helps executives clearly see why people matter and how to create organizations that accomplish both people and organizational goals. Gratton has been a thought leader in the people (HR) profession for years; this work now shows all managers how to better understand and use people. The book will become a classic for HR professionals and a toolkit for line managers."

David Ulrich, Professor of Business, University of Michigan

"This insightful book has been the publishing event of the last few months - and rightly so. .... It's rounded off with a workbook - this makes an already reasonably priced book into even better value. If you want to tap into the current thinking and breathe life and purpose into people development, then make sure that you grab a copy."   Training Magazine

"How refreshing to discover a book with new answers on how to be successful, where you find the logic inescapably true.  We have for too long attributed success to the skills of tech leader.  Reading this book brings home how important it is to involve all the people in an organization."   Knowledge Management

 

(Pearson)