The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

av Al Ries, Laura Ries  (häftad, 2005)

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The Origin of Brands (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 320
  • Utg.datum: 2005-09-01
  • Upplaga: New ed
  • Förlag: HarperBusiness
  • Medarbetare: Ries, Laura
  • Illustrationer: black & white illustrations
  • Dimensioner: 205 x 134 x 20 mm
  • Vikt: 180 g
  • Antal komponenter: 1
  • Komponenter: Contains Paperback
  • ISBN: 9780060570156

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"Illuminating examples and wry humor combine for a delightful read." -- Harvard Business Review

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Övrig information

Al Ries and his daughter and partner Laura Ries are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.