The Great Reset

Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. In "The Great Reset", bestselling author Richard Florida argues that we should instead see the recent recession as an opportunity to create entirely new ways of working and living - and new economic practices that are more sustainable than current systems. Studying successful examples from the past, Florida surmises that for a reset to work, it must move beyond the limited realm of companies, business models, innovations, even public policies. It must be a rethinking of our very way of life in which we recreate and redefine the geography of capitalism. Combining academic research, real life vignettes, and historical examples, Florida identifies the four major pillars of the reset, explaining how each will lead to transformation, opportunity, and new prosperity, including: flexible housing; new and faster public transportation; more affordable consumption bundles such as food and energy; and, new jobs, industries, and sources of innovation. Going beyond economics and social geography, "The Great Reset" provides a new framework for understanding the roots of new growth, details the essential actions for recovery; shows the often-overlooked importance of place; and, paints a picture of what our new lives could soon look like.

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[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself."----"The Conference Board Review"

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Richard Florida is author of the bestselling The Rise of the Creative Class, as well as The Flight of the Creative Class and Cities and the Creative Class. His most recent book, Who's Your City? was also a national besteller. Florida is a regular columnist for the Globe and Mail and has written for the New York Times, Wall Street Journal, Washington Post, Boston Globe, The Economist, Harvard Business Review, and the Atlantic Monthly. He has been featured on MSNBC, CNN, the BBC, National Public Radio and CBS. He has won multiple awards and accolades, including the Breakthough Idea of the Year from the Harvard Business Review, and was named one of Esquire magazine's Best and Brightest, 2005 and one of Business Week's Voices of Innovation, 2006.

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