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Format: Ljudbok
Filformat: MP3 (0.0 MB)
Nedladdning: Kan laddas ned under 24 månader, dock max 6 gånger.
Språk: Engelska
Inläsare: Mike Chamberlain
Utgivningsdatum: 2012-12-11
Förlag: HarperAudio
ISBN: 9780062262714

Crossing the Chasm Ljudbok

Name: Crossing the Chasm
Price: 406.00 SEK
Availability: InStock
Author: Geoffrey A Moore
ISBN: 9780062262714

Marketing and Selling Technology Projects to Mainstream Customers

av Geoffrey A Moore

Ljudbok, Engelska, 2012-12-11

406

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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