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Fler böcker inom
- Häftad (paperback)
- Språk: Engelska
- Antal sidor: 736
- Utg.datum: 2008-07-01
- Upplaga: 4
- Förlag: McGraw-Hill Higher Education
- Medarbetare: Tanner, John F
- Illustrationer: ill
- Dimensioner: 254 x 200 x 24 mm
- Vikt: 1131 g
- Antal komponenter: 1
- ISBN: 9780071263436
Bloggat om Business Marketing: Connecting Strategy, Relationshi...
Innehållsförteckning
Part I: Business Markets and Business Marketing
1 Introduction to Business Marketing
2 The Character of Business Marketing 3 The Purchasing Function
4 Organizational Buyer Behavior
part ii: foundations for creating value
5 Market Opportunities
6 Marketing Strategy
7 Weaving Marketing into the Fabric of the Firm
part iii: business marketing programming
8 Developing and Managing Offerings
9 Business Marketing Channels
10 Creating Customer Dialogue
11 Communicating via Advertising, trade Shows, and PR
12 The One-To-One Media
13 Sales and Sales Management
14 Pricing & Negotiating for Value
part iv: managing programs and customers
15 Evaluating Marketing Efforts
16 Customer Retention and Maximization
Cases
1. Blue track Sourcing
2. Calox (A) (B)
3. Daynor Chemical Company
4. ExhibitsPlus
5. Fleury Equipment de Batiment
6. JC Decaux
7. Jewelmart.com
8. Lafarge-Aget
9. Li & Fung Limited
10. Little Tikes Commercial Play Systems
11. Materials Engineering and testing Laboratories
12. Outdoor Sporting Products
13. Pfizer Animal Health Products (A) (B)
14. Planktos Inc.
15. Strategic Marketing Insights
16. SPC Products
17. Three Rivers Optical
18. Whole Tree Energy
(McGraw-Hill)
