International Business

(häftad)

Competing in the Global Marketplace

av Charles W L Hill

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Utgiven:
2008-03-01
Språk:
Engelska
7th edition of this key international business textbook. Thorough, up-to-date and thought-provoking.

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Övrig information

Charles Hill received his Ph.D. in industrial organization economics from the University of Manchesters Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Innehållsförteckning

Part 1: Introduction and Overview

1: Globalization


Part 2: Country Differences

2: National Differences in Political Economy

3: Differences in Culture

4: Ethics in International Business

Cases: Nike: The Sweatshop Debate Etch a Sketch Ethics

AIDS Drugs in South Africa

Matsushita and Japans Changing Culture

Mired in Corruption Kellogg, Brown and Root in Nigeria


Part 3: The Global Trade and Investment Environment

5: International Trade Theory

6: The Political Economy of International Trade

7: The Political Economy of Foreign Direct Investment

8: Regional Economic Integration

Cases: Agricultural Subsidies and Development

Boeing versus Airbus: Two Decades of Trade Disputes

The Politics of Trade in Steel

Dixon Ticonderoga

Drug Development in the European Union

Logitech


Part 4: The Global Monetary System

9: The Foreign Exchange Market

10: The International Monetary System

11: Global Capital Markets

Cases

The Tragedy of the Congo

The Russian Ruble Crisis and its Aftermath

The Samurai Bond Market


Part 5: The Strategy and Structure of International Business

12: The Strategy of International Business

13: The Organization of International Business

14: Entry Strategy and Strategic Alliances

Cases

Toyota The Rise of a Global Corporation

Wal-Marts Global Expansion

Black & Decker

Lincoln Electric


Part 6: International Business Operations

15: Exporting, Importing, and Countertrade

16: Global Production, Outsourcing, and Logistics

17: Global Marketing and R&D

18: Global Human Resource Management

19: Accounting in the International Business

20: Financial Management in the International Business

Cases

Molex

Procter & Gamble in Japan

Merrill Lynch in Japan

Glossary

Photo Credits

Indexes

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International Business (häftad)
  • Titel: International Business
  • ISBN: 9780071287982
  • Förlag: McGraw-Hill Higher Education
  • Utgivningsland: USA
  • Utgivningsort: London
  • Upplaga: 7
  • Antal sidor: 768
  • Vikt: 1520 g
  • Höjd: 276 mm
  • Antal komponenter: 1
  • Format: Häftad (paperback)