International Business
(häftad)Competing in the Global Marketplace
av Charles W L Hill
- Format:
- Häftad (paperback)
- Utgiven:
- 2008-03-01
- Språk:
- Engelska
(McGraw-Hill)
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Kundrecensioner
Bloggat om International Business
Övrig information
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchesters Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.
(McGraw-Hill)
Innehållsförteckning
Part 1: Introduction and Overview
1: Globalization
Part 2: Country Differences
2: National Differences in Political Economy
3: Differences in Culture
4: Ethics in International Business
Cases: Nike: The Sweatshop Debate Etch a Sketch Ethics
AIDS Drugs in South Africa
Matsushita and Japans Changing Culture
Mired in Corruption Kellogg, Brown and Root in Nigeria
Part 3: The Global Trade and Investment Environment
5: International Trade Theory
6: The Political Economy of International Trade
7: The Political Economy of Foreign Direct Investment
8: Regional Economic Integration
Cases: Agricultural Subsidies and Development
Boeing versus Airbus: Two Decades of Trade Disputes
The Politics of Trade in Steel
Dixon Ticonderoga
Drug Development in the European Union
Logitech
Part 4: The Global Monetary System
9: The Foreign Exchange Market
10: The International Monetary System
11: Global Capital Markets
Cases
The Tragedy of the Congo
The Russian Ruble Crisis and its Aftermath
The Samurai Bond Market
Part 5: The Strategy and Structure of International Business
12: The Strategy of International Business
13: The Organization of International Business
14: Entry Strategy and Strategic Alliances
Cases
Toyota The Rise of a Global Corporation
Wal-Marts Global Expansion
Black & Decker
Lincoln Electric
Part 6: International Business Operations
15: Exporting, Importing, and Countertrade
16: Global Production, Outsourcing, and Logistics
17: Global Marketing and R&D
18: Global Human Resource Management
19: Accounting in the International Business
20: Financial Management in the International Business
Cases
Molex
Procter & Gamble in Japan
Merrill Lynch in Japan
Glossary
Photo Credits
Indexes
(McGraw-Hill)