Strategic Management of Technological Innovation

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

(McGraw-Hill)

Bli först med att recensera och betygsätt boken Strategic Management of Technological Innovation - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

One of CWL HIll's studens at UW

(McGraw-Hill)

1 Introduction

PART ONE Industry Dynamics of Technological Innovation

2 Sources of Innovation

3 Types and Patterns of Innovation

4 Standards Battles and Design Dominance

5 Timing of Entry

PART TWO Formulating Technological Innovation Strategy

6 Defining the Organizations Strategic Direction

7 Choosing Innovation Projects

8 Collaboration Strategies

9 Protecting Innovation

PART THREE Implementing Technological Innovation Strategy

10 Organizing for Innovation

11 Managing the New Product Development Process

12 Managing New Product Development Teams

13 Crafting a Deployment Strategy

INDEX

(McGraw-Hill)