a fresh perspective on why waging marketing warfare is even more important today than 20 years ago
In-depth analyses of some of the biggest marketing successes and failures of the last two decades
Reproductions of successful (or not so successful) ads, accompanied by the authors comments on why they succeeded or failed
Valuable follow-up to the original edition. Where are these companies now? Whos still a market leader?
Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.
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- Inbunden (hardback)
- Språk: Engelska
- Antal sidor: 224
- Utg.datum: 2005-12-01
- Upplaga: 2
- Förlag: McGraw-Hill Professional
- Medarbetare: Trout, Jack
- Illustrationer: illustrations
- Dimensioner: 212 x 194 x 26 mm
- Vikt: 500 g
- Antal komponenter: 1
- ISBN: 9780071460828
Fler böcker av Al Ries
Bloggat om Marketing Warfare: 20th Anniversary Edition
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.