Marketing Warfare: 20th Anniversary Edition

It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:

a fresh perspective on why waging marketing warfare is even more important today than 20 years ago
In-depth analyses of some of the biggest marketing successes and failures of the last two decades
Reproductions of successful (or not so successful) ads, accompanied by the authors comments on why they succeeded or failed
Valuable follow-up to the original edition. Where are these companies now? Whos still a market leader?

Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.

(McGraw-Hill)