Grown Up Digital: How the Net Generation is Changing Your World

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.

Are you ready for it?

chances are you know a person between the ages of 11 and 30. you've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on facebook or myspace. they're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

the bottom line is this: If you understand the Net Generation, you will understand the future.

if you're a baby boomer or gen-xer: This is your field guide.

a fascinating inside look at the net generation, Grown Up Digital is inspired by a $4 million private research study. new york times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

• How the brain of the Net Generation processes information
  
• Seven ways to attract and engage young talent in the workforce
  
• Seven guidelines for educators to tap the Net Gen potential
  
• Parenting 2.0: There's no place like the new home
  
• Citizen Net: How young people and the Internet are transforming democracy
  

today's young people are using technology in ways you could never imagine. instead of passively watching television, the net geners are actively participating in the distribution of entertainment and information. for the first time in history, youth are the authorities on something really important. and they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the oval office.

the digital age is here. the net generation has arrived. Meet the future.

(McGraw-Hill)

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Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

(McGraw-Hill)

Part One: Meet the Net Gen

Ch. 1 The Net Generation Comes of Age

Ch. 2 A Generation Bathed in Bits

Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation

Ch. 4 The Net Generation Brain

Part Two: Transforming Institutions

Ch. 5 The Net Generation as Learners: Rethinking Education

Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management

Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution

Ch. 8 The Net Generation and the Family: No Place Like the New Home

Part Three: Transforming Society

Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement

Ch. 10 Making the World a Better Place--at Ground Level

Ch. 11 In Defense of the Future

Appendix

Notes

Bibliography

Index

(McGraw-Hill)