Foundations of Marketing
(häftad)av David Jobber
- Format:
- Häftad (paperback)
- Utgiven:
- 2009-03-01
- Språk:
- Engelska
what's new:
* Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing
* Brand new end-of-chapter cases including youtube, innocent drinks, sony playstation, nike and oasis clothing
* New ethical debate boxes stimulate student discussions about socially responsible practice
* New technology focus boxes examine the growing impact of digital technologies on marketing.
(McGraw-Hill)
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Principles and Practice of MarketingDavid Jobber (häftad) |
Selling and Sales ManagementDavid Jobber (häftad) |
Principles and Practice of Marketing with Redemption...David Jobber |
Services Marketing at BournemouthDavid Jobber | |||
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496:- Köp
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518:- Köp
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617:- Köp
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642:- Köp
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Kundrecensioner
Bloggat om Foundations of Marketing
Övrig information
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
(McGraw-Hill)
Innehållsförteckning
1. The nature of marketing
2. The global marketing environment
3. Understanding customer behaviour
4. Marketing research and information systems
5. Marketing segmentation, targeting and positioning
6. Brand and product management
7. Services marketing management
8. Pricing strategy
9. Integrated marketing communications part I: Mass communications techniques
10. Integrated marketing communications part II: Direct communications techniques
11. Distribution management
12. Marketing planning and strategy
(McGraw-Hill)
