Made to Stick

Why Some Ideas Take Hold and Others Come Unstuck

av Dan Heath, Chip Heath  (häftad, 2008)

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Made to Stick + Confessions of an Advertising Man
De som köpt den här boken har ofta också köpt Confessions of an Advertising Man (häftad) av David Ogilvy
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Det finns 1 recension av Made to Stick. Sätt betyg och recensera.

Fantastisk bra, tanvärd och användbar bok som...

Fantastisk bra, tanvärd och användbar bok som innehåller sex handfasta råd med exempel för hur man skall få en idé att "klibba" sig fast på mottagaren. Min är full med understrykningar som jag måste återkomma till.

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Made to Stick (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 336
  • Utg.datum: 2008-02-01
  • Förlag: Arrow Books Ltd
  • Dimensioner: 197 x 130 x 20 mm
  • Vikt: 180 g
  • Antal komponenter: 1
  • ISBN: 9780099505693

Fler böcker av författarna

Visa alla böcker av Dan Heath, Chip Heath
Switch: How to Change Things When Change Is Hard (häftad)
Decisive: How to Make Better Choices in Life and Work (häftad)
Statistical Graphics Procedures by Example (häftad)
Byt Spår! : skapa förändring genom att bryta invanda mönster (häftad)

Switch: How to Change Things When Change Is Hard

Chip Heath, Dan Heath
Inbunden
207:-

Decisive: How to Make Better Choices in Life and Work

Chip Heath, Dan Heath
Inbunden
207:-

Statistical Graphics Procedures by Example

Sanjay Matange, Dan Heath
Häftad
520:-

Byt Spår! : skapa förändring genom att bryta invanda...

Chip Heath, Dan Heath
Inbunden
190:-

Recensioner i media

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" New Statesman "This is great for anyone planning a speech or trying to get their message across at work" Psychologies "The Heaths push beyond what sounds like it should work and explain why it actually does" Time Magazine "... an entertaining, practical guide to effective communication." Publishers Weekly "Smart, lively ... such fun to read" Saturday Guardian

Bloggat om Made to Stick

Övrig information

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina.

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