Entrepreneurship

This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising.  This text places a unique and special emphasis on developing a successful business idea early in the process.  By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus Where a great idea meets a great process.

(Pearson)

I . DECISION TO BECOME AN ENTREPRENEUR

    1. Introduction to Entrepreneurship

II. DEVELOPING  SUCCESSFUL BUSINESS IDEAS

    2. Recognizing Opportunities and Generating Ideas

    3. Feasibility Analysis

    4. Industry and Competitor Analysis

    5. Developing an Effective Business Model

III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

    6. Building a New Venture Team

    7. Assessing a New Ventures Financial Strength and Viability

    8. Preparing the Proper Ethical and Legal Foundation

    9. Writing a Business Plan

    10. Getting Financing or Funding

IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

    11. Unique Marketing Issues

    12. The Importance of Intellectual Property

    13. Preparing for and Evaluating the Challenges of Growth

    14. Strategies for Firm Growth

    15. Franchising

Glossary

Name Index

Subject Index

Company Index

Photo Credits

(Pearson)