Marketing Management

An Asian Perspective

av Philip Kotler (inbunden, 2004)

Pris: 718:-

. Skickas inom 11-20 vardagar.

Fri frakt vid beställning på minst 99 kr för privatpersoner i Sverige -

For International Marketing courses.

Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.

(Pearson)

Kundrecensioner

Bli först att betygsätta och recensera boken Marketing Management - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Fler böcker inom

Administration av försäljning & marknadsföring

Inbunden (hardback)
Språk: Engelska
Antal sidor: 800
Utg.datum: 2004-03-01
Upplaga: 3
Förlag: Prentice Hall
Medarbetare: Ang, Swee-Hoon / Leong, Siew-Meng / Tan, Chin-Tiong
Illustrationer: Illustrations
Antal komponenter: 1
ISBN: 9780131066250

Fler böcker av Philip Kotler

Visa alla böcker av Philip Kotler


Place management : new roles for place managers in r... Christer Asplund, Jacob Ikkala m fl Inbunden 420:-		Marketing Insights from A to Z Philip Kotler Inbunden 182:-		Kotlers marknadsföring Philip Kotler 343:-		Marknadsföring: teori, strategi och praktik Philip Kotler Häftad 486:-

Bloggat om Marketing Management

Innehållsförteckning

I. UNDERSTANDING MARKETING MANAGEMENT.

1. Defining Marketing for the Twenty-First Century.
2. Adapting Marketing to the New Economy.
3. Building Customer Satisfaction, Value and Retention.

II. ANALYZING MARKETING OPPORTUNITIES.

4. Winning Markets Through Market-Oriented Strategic Planning.
5. Gathering Information and Measuring Market Demand.
6. Scanning the Marketing Environment.
7. Analyzing Consumer Markets and Buyer Behavior.
8. Analyzing Business Markets and Business Buying Behavior.
9. Dealing with the Competition.
10. Identifying Market Segments and Selecting Target Markets.

III. DEVELOPING MARKET STRATEGIES.

11. Positioning and Differentiating the Market Offering Through the Product Life Cycle.
12. Developing New Market Offerings.
13. Designing Global Market Offerings.

IV. SHAPING THE MARKETING OFFERING.

14. Setting the Product and Branding Strategy.
15. Designing and Managing Services.
16. Developing Price Strategies and Programs.

V. MANAGING AND DELIVERING MARKETING PROGRAMS.

17. Designing and Managing Value Networks.
18. Managing Retailing, Wholesaling, and Market Logistics.
19. Managing Integrated Marketing Communications.
20. Managing Advertising, Sales Promotion, Public Relations and Direct Marketing.
21. Managing the Sales Force.
22. Managing the Total Marketing Effort.
Image Credits.
Name Index.
Company/Brand Index.
Subject Index.

(Pearson)