The Design of Sites: Patterns for Creating Winning Web Sites 2nd edition

<>Praise for the second edition of The Design of Sites

 

"In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, [I see] the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve and avoid Internet design issues. I keep a copy of the book handy to remind me of the things I forgot and to gain fresh perspectives. It never fails to deliver."
-John Cilio, marketing manager, IBM System x & z Storage Synergy

 

"The Design of Sites artfully brings forward the original intent of Christopher Alexanders pattern language into the user experience design arena. It is a valuable and comprehensive reference."

-George Hackman, Jr., senior director of User Experience for User Interface Guidelines, Patterns and Standards, Oracle Corporation

 

"The Design of Sites is one of the best tools I have in my usability toolbox. [These] Web UI design patterns make it easy for me to show my clients how to get the most usability bang for their buck."

-Claudia Alden Case, usability consultant and interaction designer, Alden Case Enterprises, Inc.

"If only biology class had been like this. Lucid text, bulletproof content, and a comprehensive taxonomy thats just as much a source of inspiration as it is a production tool. This is a really, really good book. If you build Web sites, read it."

-Marc Campbell, author of Web Design Garage

 

Praise for the first edition of The Design of Sites

"Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent . . . at least!"

-Pawan R. Vora, vice president, Information Architecture, Seurat Company

"The content [in The Design of Sites] could make a novice into a seasoned professional over a weekend. Many companies pay a fortune for the information contained in the books primary chapters."

-John Cilio, marketing manager, IBM System x & z Storage Synergy

"This book has many handy checklists for what you should and should not do in creating a conventional Web site. Just following the authors suggestions would put your site in the top few percent for readability and usability."

-Jef Raskin, creator of the Macintosh computer and author of The Humane Interf...

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Bli först med att recensera och betygsätt boken The Design of Sites: Patterns for Creating Winning Web Sites 2nd edition - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Douglas K. van Duyne, entrepreneur and software designer, is cofounder and a principal of Naviscent, a Web research and design firm. He has been an innovator in customer-centered design, online shopping, e-commerce, and multimedia development for numerous Global 2000 companies.James A. Landay is a professor of computer science at the University of Washington. Previously, he served as the director of Intel Research Seattle, which focuses on the emerging world of ubiquitous computing, and as an associate professor for computer science at the University of California, Berkeley.Jason I. Hong is a computer science professor in the Human-Computer Interaction Institute at Carnegie Mellon University.

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Foreword xxixPreface xxxiiiAcknowledgments xliPart I: Foundations of Web Site Design 1Chapter 1: Customer-Centered Web Design: More Than a Good Idea 3

1.1 The Evolution of Web Design 3

1.2 The Importance of Customer-Centered Design 6

1.3 Our First Steps toward Unifying Design, Usability, and Marketing 8

1.4 Why We Prefer Customer-Centered Design 9

1.5 Nine Myths of Customer-Centered Design 12

1.6 Applying Customer-Centered Design 15

1.7 Take-away Ideas 16

Chapter 2: Making the Most of Web Design Patterns 19

2.1 What Are Patterns? 19

2.2 A Sample Pattern 20

2.3 How to Read a Pattern 23

2.4 How Much Do Patterns Change Over Time? 25

2.5 How to Use the Patterns 30

2.6 An Example of Using Patterns 31

2.7 Take-away Ideas 37

Chapter 3: Knowing Your Customers: Principles and Techniques 39

3.1 Principles for Knowing Your Customers 40

3.2 Techniques for Knowing Your Customers 50

3.3 Take-away Ideas 67

Chapter 4: Involving Customers with Iterative Design 69

4.1 The Iterative Design Process 69

4.2 Reasons to Use Iterative Design 71

4.3 Designing with Goals and Principles in Mind 73

4.4 Rapid Prototyping 80

4.5 Evaluating Your Web Site 90

4.6 Take-away Ideas 95

Chapter 5: Processes for Developing Customer-Centered Sites 97

5.1 Development Process Overview 98

5.2 The Discovery Phase 100

5.3 The Exploration Phase 105

5.4 The Refinement Phase 106

5.5 The Production Phase 108

5.6 The Implementation Phase 110

5.7 The Launch Phase 113

5.8 The Maintenance Phase 113

5.9 Take-away Ideas 115

Part II: Patterns 117Pattern Group A: Site Genres 119

A1: Personal E-Commerce 120

A2: News Mosaics 128

A3: Community Conference 136

A4: Self-Service Government 148

A5: Nonprofits as Networks of Help 154

A6: Grassroots Information Sites 161

A7: Valuable Company Sites 167

A8: Educational Forums 174

A9: Stimulating Arts and Entertainment 182

A10: Web Apps That Work 187

A11: Enabling Intranets 195

A12: blogs 201

Pattern Group B: Creating a Navigation Framework 215

B1: Multiple Ways to Navigate 216

B2: Browsable Content 221

B3: Hierarchical Organization 226

B4: Task-Based Organization 231

B5: Alphabetical Organization 235

B6: Chronological Organization 238

B7: Popularity-Based Organization 241

B8: Category Pages 247

B9: Site Accessibility 251

Pattern Group C: Creating a Powerful Homepage 267

C1: Homepage Portal 268

C2: Up-Front Value Proposition 277

Pattern Group D: Writing and Managing Content 283

D1: Page Templates 284

D2: Content Modules 291

D3: Headlines and Blurbs 297

D4: Personalized Content 303

D5: Message Boards 314

D6: Writing for Search Engines 324

D7: Inverted-Pyramid Writing Style 332

D8: Printa...

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