Ethical Marketing

av Patrick E Murphy  (häftad, 2004)

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Ethical Marketing (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 288
  • Utg.datum: 2004-08-01
  • Upplaga: 1
  • Förlag: Pearson
  • Medarbetare: Laczniak, Gene R. / Bowie, Norman E. / Klein, Thomas A.
  • Dimensioner: 230 x 152 x 15 mm
  • Vikt: 400 g
  • Antal komponenter: 1
  • ISBN: 9780131848146

Fler böcker av Patrick E Murphy

Marketing and the Common Good (häftad)
Ethical Innovation in Business and the Economy (häftad)

Marketing and the Common Good

Patrick E Murphy, John F Sherry
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1159:-

Ethical Innovation in Business and the Economy

Georges Enderle, Patrick E Murphy
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1237:-

Bloggat om Ethical Marketing

Innehållsförteckning



1. Ethical Reasoning and Marketing Decisions.

Views of Marketing Ethics. Principles for Ethical Decision Making. The Importance of Ethical Theory. Two Pseudo Ethical Approaches. Comprehensive Ethical Theories. Religious Models of Marketing Ethics. Other Theoretical Developments in Marketing Ethics. Ideas for Ethical Marketing.



2. Ethics in Researching and Segmenting Markets.

Professionalism and Ethics. Duties and Obligations of Researchers. What Researchers and Clients Owe One Another. What Researchers Owe the Public. Competitive Intelligence Gathering. Target Markets: Some Special Ethical Concerns. Ideas For Ethical Marketing. Concluding Comment.



3. Product Management Ethics.

Product Safety. Product Counterfeiting. Socially Controversial Products. Ethical Branding Concerns. Ethical Branding Practices. Ethical Product Management. How to Evaluate Ethics in Product Management. Ideas for Ethical Marketing. Concluding Comment.



4. Ethical Issues in Distribution Channels and Pricing.

Channel of Distribution Issues. Pricing Issues. Ideas for Ethical Marketing. Concluding Comment.



5. Ethics in Advertising and on the Internet.

The Power and Complexity of Advertising. Advertising and Society. Regulating Advertising Practices. Ethics and the Advertising Industry. Ethical Issues Facing Advertising. Ethics in Internet Advertising and Marketing. Positive Developments and Future Challenges for Ethics in Advertising. Advertisers and Ethical Principles in Action. Ideas for Ethical Marketing. Concluding Comment.



6. Personal Selling Ethics.

Why Personal Selling Presents Particularly Difficult Ethical Questions. Selling and the Law. The Gray Areas of Selling. Sales Management Ethics. Direct Marketing and Selling. Ideas for Ethical Marketing. A Framework to Evaluate Sales Ethics. Concluding Comment.



7. Implementing and Auditing Ethical Marketing.

Organizing for Marketing Ethics Implementation. Corporate Culture: The Informal Organization. Enacting Ethical Marketing Policies. The Concept of an Ethical Audit. Ideas for Ethical Marketing. Concluding Comments.



Appendix 7A. Ethical Compliance Audit.


Appendix 7B. Ethical Climate Audit.

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