Business and Competitive Analysis

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This comprehensive compendium of methods to analyze business and competition does a yeoman's job of providing practical, useful pointers to executives. -- R. Subramanian, Montclair State University (Reprinted with permission from CHOICE, copyright by the American Library Association) 

"Too much data and not enough insight? Fleisher and Bensoussan offer a fabulous solution to the problem. Business and Competitive Analysis provides a nice combination of theory and practice, including a comprehensive, wide-ranging description of analytical techniques. Providing a strong complement to their previous work, Strategic and Competitive Analysis, this latest work is a "must read" for anyone analyzing strategic and tactical issues across the competitive landscape."

--Timothy J. Kindler, Director, Competitive Intelligence, Eastman Kodak Company and 2005 President, Society of Competitive Intelligence Professionals

"This book (Business and Competitive Analysis: Effective Application of New and Classic Methods) is an essential resource for competitive intelligence practitioners, business school students, and anyone looking to improve the strength and clarity of their competitive and market analyses. While no tool will perform analysis for you, the techniques explained here will provide inspiration, structure, and discipline for those who need to deliver compelling analysis to decision makers. I believe that this book will fill a great need for both full-time competitive intelligence practitioners and those looking to add analytical skills to their managerial tool kit."

--Bill Fiora, Partner and Founder, Outward Insights

Anything which improves business and competitive analysis practice has to be applauded. Too frequently "strategy" type texts include just the bare minimum and even then the familiar old models would appear, with little explanation, hardly any critique, and even less insight. Unlike these, Fleisher and Bensoussan offer a full and unique demonstration of how to successfully cross the divide between theory and practice. All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.

--Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University

"Baruch's Law reminds us that, 'when all you have is a hammer, everything looks like a nail,' a condition describing the single most difficult challenge facing both business analysts and consultants, novice and veteran alike. In 2003, Fleisher and Bensoussan delivered what all leading intelligence thinkers agree was THE definitive guide to analytics and interpretation for th...

(Pearson)