Preparing Effective Business Plans (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2014-11-04
Upplaga
2
Förlag
Pearson
Medarbetare
Barringer, Bruce
Illustrationer
black & white tables
Dimensioner
226 x 152 x 10 mm
Vikt
295 g
Antal komponenter
1
ISBN
9780133506976

Preparing Effective Business Plans

An Entrepreneurial Approach

av Bruce R Barringer
Häftad,  Engelska, 2014-11-04

Slutsåld

For undergraduate and graduate courses in entrepreneurship

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Teaching and Learning Experience

This text will provide a better teaching and learning experiencefor you and your students. Heres how:
  • Focus on the Front End of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
  • Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
  • Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
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Innehållsförteckning

PART I. STARTING THE PROCESS
Chapter 1. Why Plan?

PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
Chapter 2. Developing and Screening Business Ideas
Chapter 3. Feasibiity Analysis

PART III. PREPARING A BUSINESS PLAN
Chapter 4. Introductory Material, Executive Summary, and Description of the Business
Chapter 5. Industry Analysis
Chapter 6. Market Analysis
Chapter 7. Marketing Plan
Chapter 8. Management Team and Company Structure
Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
Chapter 10. Financial Projections

PART IV. PRESENTING THE BUSINESS PLAN
Chapter 11. Presenting the Plan with Confidence

Name Index
Subject Index

 

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