E-Commerce Essentials (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
504
Utgivningsdatum
2013-10-01
Upplaga
1
Förlag
Pearson
Medarbetare
Traver, Carol Guercio
Illustratör/Fotograf
figures colour line drawings
Illustrationer
colour line drawings, figures
Dimensioner
251 x 200 x 22 mm
Vikt
771 g
Antal komponenter
1
ISBN
9780133544985

E-Commerce Essentials

av Kenneth C Laudon
Häftad,  Engelska, 2013-10-01

Slutsåld

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Kenneth C Laudon

Visa alla böcker av Kenneth C Laudon »

Innehållsförteckning

1: The Revolution Continues

2: E-commerce Business Models and Concepts

3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5: E-commerce Security and Payment Systems

6: E-commerce Marketing and Advertising Concepts.

7: Ethical, Social, and Political Issues in E-commerce

8: Online Retailing and Services

9: Online Content and Media

10: Social Networks, Auctions, and Portals

11: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Du kanske gillar