International Business

For introductory International Business courses with the need for a brief, accessible text.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

A comprehensive yet concise framework with unrivaled clarity.

 

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.

(Pearson)

Bli först med att recensera och betygsätt boken International Business - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Preface

 

PART 1 Global Business Environment

Chapter 1 Globalization

 

PART 2 National Business Environments

Chapter 2 Cross-Cultural Business

Chapter 3 Politics, Law, and Business Ethics

Chapter 4 Economic Systems and Development

 

PART 3 International Trade and Investment

Chapter 5 International Trade

Chapter 6 BusinessGovernment Trade Relations

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

 

PART 4 The International Financial System

Chapter 9 International Financial Markets

Chapter 10 International Monetary System

 

PART 5 International Business Management

Chapter 11 International Strategy and Organization

Chapter 12 Analyzing International Opportunities

Chapter 13 Selecting and Managing Entry Modes

Chapter 14 Developing and Marketing Products

Chapter 15 Managing International Operations

Chapter 16 Hiring and Managing Employees

 

Notes

Sources

Glossary

Credits

Name/Company Index

Subject Index

 

(Pearson)