Business Communication Essentials

For Business Communication courses in any curriculum.

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyll face on the job.  Only Bove/Thill texts thoroughly address the new-media skills that employees are expected to have in todays business environment.  Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.

 

Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of todays business landscape.  Professors can ASSESS their students English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace. 

 

(Pearson)

Bli först med att recensera och betygsätt boken Business Communication Essentials - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Prologue: Building a Career with Your Communication Skills
Unit 1: Business Communication Foundations
Chapter 1: Understanding Business Communication in Todays Workplace
Chapter 2: Mastering Interpersonal Communication
Unit 2: The Three-Step Writing Process
Chapter 3: Planning Business Messages
Chapter 4: Writing Business Messages
Chapter 5: Completing Business Messages
Unit 3: Brief Business Messages
Chapter 6: Crafting Messages for Electronic Media
Chapter 7: Writing Routine and Positive Messages
Chapter 8: Writing Negative Messages
Chapter 9: Writing Persuasive Messages
Unit 4: Longer Business Messages
Chapter 10: Understanding and Planning Reports and Proposals
Chapter 11: Composing and Completing Reports and Proposals
Chapter 12: Developing Oral and Online Presentations
Unit 5: Employment Messages and Job Interviews
Chapter 13: Building Careers and Writing Rsums
Chapter 14: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Index

(Pearson)