Market-Based Management

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

(Pearson)

Bli först med att recensera och betygsätt boken Market-Based Management - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Chapter 1:  Customer Focus and Managing Customer Loyalty

 

Chapter 2:  Marketing Performance and Marketing Profitability

 

Chapter 3:  Market Potential, Market Demand, and Market Share

 

Chapter 4:  The Customer Experience and Value Creation

 

Chapter 5:  Market Segmentation and Segmentation Strategies

 

Chapter 6:  Competitor Analysis and Sources of Advantage

 

Chapter 7:  Product Positioning, Branding, and Product Line Strategies

 

Chapter 8:   Value-Based Pricing and Pricing Strategies

 

Chapter 9:  Marketing Channels and Channel Mapping

 

Chapter 10:  Marketing Communications and Customer Response

 

Chapter 11:  Portfolio Analysis and Strategic Market Planning

 

Chapter 12:  Offensive Strategies

 

Chapter 13:  Defensive Strategies

 

Chapter 14:  Building a Marketing Plan

 

Chapter 15:  Performance Metrics and Strategy Implementation

 

Chapter 16:  Market-Based Management and Financial Performance

(Pearson)