Nudge

Improving Decisions About Health, Wealth and Happiness

av Richard H Thaler, Cass R Sunstein

Passar bra ihop

Fler böcker av författarna

Kundrecensioner

Recensioner i media

Bloggat om Nudge

Övrig information

(häftad)

Bloggar

Format:: Häftad (paperback)
Finns även som inbunden (hardback).
Utgiven:: 2009-03-05
Språk:: Engelska

Kan skickas som present

Skickas inom 1-2 vardagar

80:- Köp

Fraktavgift från 0 kr
Dela upp betalningen

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

(Bookdata)

De som köpt den här boken har ofta också köpt Thinking, Fast and Slow (häftad) av Daniel Kahneman

Pris för båda:

218:-Köp

Visa alla böcker av Richard H Thaler, Cass R Sunstein

Bli först med att recensera och betygsätt boken Nudge - du kan vinna 200 kr varje vecka i tävlingen "Veckans recension".

Läs mer

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness

(Bookdata)

Advances in Behavioral Finance: v. 2
Richard H Thaler (häftad)

The Winner's Curse
Richard H Thaler (häftad)

Laws of Fear
Cass R Sunstein (häftad)

Going to Extremes
Cass R Sunstein (inbunden)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

(Bookdata)