Twentieth Century Design

The most famous designs of the twentieth century are not those in museums, but in the marketplace - such as the Coca-Cola bottle and the McDonald's logo. Drawing on the most up-to-date scholarship, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture and explores themes such as national identity, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen
for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

(Oxford)

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<br>"Woodham gives a deftly organised, extremely cool-headed account of the ideological spoon-fights behind the product ranges of modern capitalism: his range of reference and eye for detail are superb."-- The Guardian<p><br>"For a good general introduction to the subject you could not go very far wrong with Jonathan Woodham's excellent Twentieth Century Design ... Yet another example of the impressive new Oxford History of Art series."-- The Bookseller<p><br>An excellent framework for understanding the development of design in this century ... destined to become the standard in this field."--Dennis Doordan, University of Notre Dame<p><br>"Clearly written, well illustrated ... introduces the reader to new approaches to design history."--Pat Kirkham, Bard Graduate Center<p><br>"The most complete introduction to date."--Paul Greenhaigh, Victoria & Albert Museum<p><br>

(Oxford)