Strategic Advertising Management

av Larry Percy  (häftad, 2008)

Pris:  373:-
Den här utgåvan av boken är tillfälligt slut

Klicka "Bevaka" nedan för att få ett mejl så fort boken går att köpa igen.

Boken finns just nu köpbar som häftad.

  • Välj format:
  • Häftad
  • Häftad (tillf. slut)

Kundrecensioner

Bli först att betygsätta och recensera boken Strategic Advertising Management.

Strategic Advertising Management (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 448
  • Utg.datum: 2008-12-11
  • Upplaga: 3
  • Förlag: OUP Oxford
  • Medarbetare: Rosenbaum-Elliott, Richard
  • Illustratör/Fotograf: 56 colour line drawings and 70 colour half-tone illlustrations
  • Illustrationer: 56 colour line drawings and 70 colour half-tone illlustrations
  • Dimensioner: 245 x 188 x 20 mm
  • Vikt: 1000 g
  • Antal komponenter: 1
  • ISBN: 9780199532575

Fler böcker av Larry Percy

Strategic Integrated Marketing Communications (häftad)
Advertising Strategy (häftad)
Marketing Research That Pays off (häftad)

Strategic Integrated Marketing Communications

Larry Percy
Häftad
600:-

Advertising Strategy

Larry Percy, John Rossiter
Inbunden
891:-

Marketing Research That Pays off

William Winston, Larry Percy
Häftad
483:-

Recensioner i media

Poul Erik Flyyvholm Jorgensen, Centre for Corporate Communication, Aarhus School of Business, University of Aarhus Strategic Advertising Manangement stands out from all the current marketing communication textbooks by taking an integrated approach. It is exceptional in showing how marketing communication planning informs and inspires the rhetorical strategy and creative executions of advertising and promotional campaigns.

Peter Williams, Leeds Business School, Leeds Metropolitan University The third edition makes an excellent primer for students and managers wanting to understand the concepts and practices of advertising and promotion management. It explains the complexities of advertising management in a way that makes them accessible to students and practitioners alike.

Evmorfia Argyriou, Aston Business School, Aston University This is one of the most straightforward and focused advertising textbooks I have seen

Bloggat om Strategic Advertising Management

Innehållsförteckning

PART ONE: OVERVIEW OF ADVERTISING AND PROMOTION; 1. What are Advertising and Promotion?; 2. Perspectives on Advertising; PART TWO: PLANNING CONSIDERATIONS; 3. Understanding Cultural Differences; 4. What it Takes for Successful Advertising and Promotion; 5. The Strategic Planning Process; PART THREE: DEVELOPING THE STRATEGIC PLAN; 6. Selecting the Target Audience; 7. Understanding the Best Positioning; 8. Determining the Best Positioning; 9. Developing Communication Strategy; 10. Setting the Media Strategy; PART FOUR: MAKING IT WORK; 11. Processing the Message; 12. Creative Tactics; 13. Creative Execution; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION; 14. Message Delivery Options; 15. Putting it All Together

Du kanske gillar...

Tänka, snabbt och långsamt (pocket)

Tänka, snabbt och långsamt

Daniel Kahneman
Pocket
47:-
De svenska riskkapitalisterna : en berättelse om makt, pengar och hemligheter (inbunden)

De svenska riskkapitalisterna : en berättelse om mak...

Jan Almgren, Carolina Neurath
Inbunden
179:-
Oberoende är stark (inbunden)

Oberoende är stark

Anders Palmgren, Pehr G Gyllenhammar
Inbunden
167:-