Introduction to Marketing
(häftad)Theory and Practice
av Adrian Palmer
Bloggar
- Format:
- Häftad (paperback) Finns även som häftad (paperback, annan utg).
- Utgiven:
- 2009-01-29
- Språk:
- Engelska
Introduction to Marketing provides an accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
(Oxford)
Fler böcker av Adrian Palmer
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IB Environmental Systems and SocietiesAdrian Palmer |
Future of Relationship MarketingDavid Bejou, Adrian Palmer (häftad) |
Services MarketingAdrian Palmer (inbunden) |
Principles of Services MarketingAdrian Palmer (häftad) | |||
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326:- Köp
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410:- Köp
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474:- Köp
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465:- Köp
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Kundrecensioner
Bli först med att recensera och betygsätt boken Introduction to Marketing -
du kan vinna 200 kr varje månad i tävlingen "Månadens recension".
Bloggat om Introduction to Marketing
Innehållsförteckning
PART ONE: MARKETING: THE FUNDAMENTALS; 1. What is Marketing?; 2. The Marketing Environment; 3. Responsible Marketing; PART TWO: UNDERSTANDING CUSTOMERS; 4. Buyer Behaviour and Relationship Development; 5. Marketing Research; 6. Segmentation, Targeting and Positioning; PART THREE: DEVELOPING THE MARKETING MIX; 7. Developing a Sustainable Competitive Advantage; 8. Developing the Product; 9. Pricing; 10. Marketing Communications; 11. Developing the Promotion Mix; PART FOUR: BRINGING IT TOGETHER; 12. Managing the Marketing Effort; 13. Global Marketing
(Oxford)
