Marketing

This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.

(Oxford)

Bli först med att recensera och betygsätt boken Marketing - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

PART 1: MARKETING FUNDAMENTALS; 1. Marketing in Society; 2. The Marketing Environment and Competitor Analysis; 3. Consumer Buyer Behaviour; 4. Market Research and Marketing Information Systems; PART 2: PRINCIPLES OF MARKETING MANAGEMENT; 5. Marketing Strategy; 6. Market Segmentation and Positioning; 7. International Market Development; PART 3: THE MARKETING MIX PRINCIPLE; 8. Managing Products and Developing Brands; 9. Price Decisions; 10. An Overview of Marketing Communications; 11. Managing Marketing Communications: Tools, Media and Planning; 12. Retailing and Channel Management; PART 4: PRINCIPLES OF RELATIONAL MARKETING; 13. Services Marketing; 14. Business-to-Business Marketing; 15. Relationship Marketing; 16. Not-for-Profit Marketing; PART 5: CONTEMPORARY MARKETING PRACTICE; 17. Digital Marketing; 18. Post-modern Marketing; 19. Marketing, Sustainability and Ethics

(Oxford)