Business Research Methods 3e

Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.

(Oxford)

Bli först med att recensera och betygsätt boken Business Research Methods 3e - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

PART ONE; 1. Business research strategies; 2. Research designs; 3. Planning a research project and formulating research questions; 4. Getting Started: Reviewing the literature and formulating research questions; 5. Ethics and politics in business research; PART TWO; 6. The nature of quantitative research; 7. Sampling; 8. Structured interviewing; 9. Self completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows; PART THREE; 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: Using NVivo V7; PART FOUR; 24. Breaking down the quantitative/qualitative divide; 25. Mixed methods research: combining quantitative and qualitative research; 26. E-research: using the Internet as object and method of data collection; 27. Writing up business research

(Oxford)