Business Research Methods 3e

av Alan Bryman  (häftad, 2011)

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Business Research Methods 3e (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 808
  • Utg.datum: 2011-03-17
  • Upplaga: 3
  • Förlag: OUP Oxford
  • Medarbetare: Bell, Emma
  • Illustratör/Fotograf: 90
  • Illustrationer: 90
  • Dimensioner: 265 x 195 x 32 mm
  • Vikt: 1680 g
  • Antal komponenter: 1
  • ISBN: 9780199583409

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Bloggat om Business Research Methods 3e

Innehållsförteckning

PART ONE; 1. Business research strategies; 2. Research designs; 3. Planning a research project and formulating research questions; 4. Getting Started: Reviewing the literature and formulating research questions; 5. Ethics and politics in business research; PART TWO; 6. The nature of quantitative research; 7. Sampling; 8. Structured interviewing; 9. Self completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows; PART THREE; 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: Using NVivo V7; PART FOUR; 24. Breaking down the quantitative/qualitative divide; 25. Mixed methods research: combining quantitative and qualitative research; 26. E-research: using the Internet as object and method of data collection; 27. Writing up business research

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