Origins, Methods and Uses in the Mass Media: International Edition
Slutsåld
I. THE CHANGING MEDIA LANDSCAPE.
1. Introduction to Mass Communication Theory.II. SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION.
2. Scientific Method.III. PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA.
4. The Role of Perception in Communication.IV. THE SOCIAL-PSYCHOLOGICAL APPROACH.
7. Cognitive Consistency and Mass Communication.V. MASS MEDIA EFFECTS AND USES.
11. Agenda Setting.VI. MEDIA CHANNELS.
15. Mass Media in Modern Society.VII. BRINGING IT ALL TOGETHER.
18. The Overall Picture.