- Häftad (Paperback)
- Antal sidor
- New ed
- University of Chicago Press
- 52 halftones 14 tables 30 line drawings
- 14 tables, 52halftones, 30line drawings
- 228 x 154 x 20 mm
- Antal komponenter
- 400 g
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Campaigning for Hearts and Minds
How Emotional Appeals in Political Ads Work
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Recensioner i media
"A terrific book. Brader takes contemporary political psychology to campaign ads and discovers something novel in the process. Emotions matter - but not in the ways we commonly suppose. Brader's book breaks our reliance on that easy understanding and forces us to think more consciously about how images, emotions, cognitions, and political choices are bound together." - Michael MacKuen, coauthor of Affective Intelligence and Political Judgment"
Bloggat om Campaigning for Hearts and Minds
Ted Brader is assistant professor of political science and faculty associate at the Center for Political Studies of the Institute for Social Research at the University of Michigan.