Competitive Identity

The New Brand Management for Nations, Cities and Regions

AvSimon Anholt

Inbunden, Engelska, 2006

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Häftad

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Beskrivning

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Produktinformation

Utgivningsdatum:2006-11-13
Mått:152 x 229 x 15 mm
Vikt:386 g
Format:Inbunden
Språk:Engelska
Antal sidor:147
Upplaga:2007
Förlag:Palgrave Macmillan
ISBN:9780230500280

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

SIMON ANHOLT is an author and consultant who advises a number of governments on public diplomacy, brand strategy and development. He was guest-editor of a special issue of the Journal of Brand Management on 'Nation Branding' in 2003, and is the author of Another One Bites the Grass (John Wiley and Son, New York, 2000) and Brand New Justice (Butterworth Heinemann, Oxford, 2003). He is a co-author of Beyond Branding (Kogan Page, 2003), Brands and Branding (The Economist, 2003), Heritage and Identity - Shaping the Nations of the North (Donhead, 2002)

Innehållsförteckning

What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development