Business Environment (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
464
Utgivningsdatum
1997-05-01
Upplaga
2
Förlag
Financial Times/ Prentice Hall
Medarbetare
Britton, Chris
Illustrationer
M.
Antal komponenter
1
ISBN
9780273624936

Business Environment

Häftad, Engelska, 1997-05-01
378 kr
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The second edition of this successful textbook is written primarily for
students taking an introductory business and finance course or
undergraduates on business studies courses. It offers students a
comprehensive analysis of the external influences affecting business activity,
supported by a wealth of statistical data and contemporary commentary. The
text covers the nature and context of the changing business environment,
environmental influences on demand and supply and the business
environment from a European and international perspective.

Mini-cases include Shell, Macdonald's and the Internet.
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Innehållsförteckning

PART 1: INTRODUCTION

1.Business organisations: the external environment
2.Business organisations: the internal environment

PART 2: CONTEXTS

3.The political environment
4.The macroeconomic environment
5.People, technology and natural resources
6.The legal environment

PART 3: Firms

7.Legal structures
8.Size structure of firms
9.Industrial structure
10.Government and business

PART 4: MARKETS

11.The market system
12.Market structure
13.International markets
14.Government and markets

PART 5: Issues

15.Corporate responsibility and the environment
16.Monitoring change