Smart Luck

Why does one entrepreneur succeed when another fails? What are the key characteristics that define Britain's top business builders?

 

And what has Richard Branson's mother got to do with it all?

 

In a laconic guide to the winners and losers of entrepreneurial Britain, award-winning writer Andrew Davidson tracks down the country's top wealth creators in their natural habitat. From multimillionaire publisher Felix Dennis singing the blues (in his vast Warwickshire manor) to Voyage-trousered James Dyson explaining why failure is important, from Anita Roddick chanting Better Naked Than Nike to Sir Alan Sugar talking tough in Mayfair, Davidson's trip provides an insightful route-map to success today as he identifies eight key traits that define the great entrepreneur. And reticence (just what does Richard Branson ask the author in an Athens nightclub?) probably isn't one of them....

 

Entrepreneurs featured include:

Sir Richard Branson

Sir Alan Sugar

Simon Woodroffe

Charles Dunstone

Luke Johnson

Michael Grade

Reuben Singh

Felix Dennis

Anita Roddick

Lord Alli

Guy Hands

Lord Rogers

James Dyson

Mike Lynch

Dan Wagner

Brent Hoberman

David Potter

Sir Michael Bishop

(Pearson)

Bli först med att recensera och betygsätt boken Smart Luck - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

''A short book that ought to be required reading for us all.''

Long Range Planning, March 2007

" The prose is breathless, the subjects opinionated and the writing so good...
may be the most entertaining book on business published this year... sit back and enjoy "  

Sunday Times, Book of the Week

(Pearson)

North Acton, London

Nurtured nature

Soft resilience

Double vision

Divine energy

Driven discipline

Detoured brains

Sly ambition

Smart luck

Where are they now?

 

Featuring (among others):

Richard Branson  

Anita Roddick  

Alan Sugar  

Charlie Dunstone  

Simon Woodruffe  

Felix Dennis

Reuben Singh

(Pearson)