Research Methods for Leisure and Tourism (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
592
Utgivningsdatum
2011-03-07
Upplaga
4
Förlag
Financial Times/ Prentice Hall
Illustrationer
Illustrations
Dimensioner
241 x 184 x 31 mm
Vikt
1111 g
Antal komponenter
1
ISBN
9780273717508

Research Methods for Leisure and Tourism

A Practical Guide

av A J Veal
Häftad,  Engelska, 2011-03-07

Slutsåld

Now in its fourth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.

This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

Key features
  • Coverage of both qualitative and quantitative research methods, ensuring a balanced analysis
  • Practical guidance on conducting research and writing reports, showing you the how as well as the what
  • Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
  • International case studies and extensive examples from the leisure and tourism literature
  • Questions, exercises and further reading for each chapter
New to this edition
  • The fourth edition has been fully updated throughout and includes three new chapters:
    • Research ethics
    • The case study method
    • Experimental methods
  • For the analysis of survey data, a new spreadsheet (Excel) analysis section on is included in addition to SPSS, which is updated to version18,
  • For qualitative data analysis, the guide to NVivo software (previously Nu*DIST) is updated to version 8.
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Innehållsförteckning

PART ONE - Preperation
1. Introduction to research: what, why and who?
2. Approaches to leisure, sport and tourism research
3. Starting out - research plans and proposals
4. Research ethics
5. The range of research methods
6. Reviewing the literature

PART TWO - Data Collection
7. Secondary data sources
8. Observation
9. Qualitative data collection
10. Questionnaires - surveys, design and coding
11. Experimental methods
12. The Case Study method
13. Sampling

PART THREE - Data Analysis
14. Analysing secondary data
15. Analysing qualitative data
16. Survey analysis
17. Statistical analysis

PART FOUR - Communicating Results
18. Preparing a research report

 

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