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Köp båda 2 för 1355 kr Introduction to marketing research
1. Defining marketing research problems.
2. The nature and development of a research design.
3. Using secondary data from internal and external sources
4. Qualitative research its nature and approaches
5. Qualitative techniques
6. Qualitative data analysis
7. Survey and quantitative observation techniques
8. Measurements and scaling: fundamentals and techniques
9. Questionnaire design
10. Sampling: fundamentals and techniques
11. Fieldwork and data preparation
12. Frequency distributions, cross tabulation and hypothesis testing
13. Report preparation and presentation
14. International marketing research