Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation

av Gerry Johnson

Bloggar      
Format:
Mixed media product
Utgiven:
2010-12-15
Språk:
Engelska

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldnt be without.

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Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation + The Consumer-Centric Category Management
De som köpt den här boken har ofta också köpt The Consumer-Centric Category Management (inbunden) av Acnielsen, John Karolefski, Al Heller
Pris för båda:
735:-Köp

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Kundrecensioner

Bli först med att recensera och betygsätt boken Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

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Innehållsförteckning

1    Introducing Strategy

 

Part I - THE STRATEGIC POSITION

Introduction to Part I

2    The environment

3    Strategic Capabilities

4   Strategic Purpose

5    Culture and Strategy

Commentary on Part I The Strategic Position

 

Part II - STRATEGIC CHOICES

Introduction to Part II

6    Business Strategy

7    Corporate strategy and diversification

8    International strategy

9    Innovation and entrepreneurship

10   Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

 

Part III - STRATEGY IN ACTION

Introduction to Part III

11   Evaluation strategies

12   Strategy development processes

13   Organising for success

14   Leadership and strategic change

15   The practice of strategy

Commentary on Part III Strategy in Action

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Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation

Fler böcker inom

  • Titel: Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation
  • ISBN: 9780273737001
  • Förlag: Financial Times/ Prentice Hall
  • Utgivningsland: Storbritannien
  • Utgivningsort: Harlow
  • Medarbetare: Whittington, Richard / Scholes, Kevan
  • Upplaga: 9
  • Vikt: 1239 g
  • Höjd: 264 mm
  • Antal komponenter: 3
  • Komponenter: Paperback (1)
  • Format: Mixed media product