Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation
Fler böcker inom
Format
Mixed media product
Språk
Engelska
Utgivningsdatum
2010-12-14
Upplaga
9
Förlag
Financial Times/ Prentice Hall
Medarbetare
Whittington, Richard / Scholes, Kevan
Illustratör/Fotograf
s Farb, Abbildungen w Fotos
Illustrationer
Farb., s/w. Fotos, Abbildungen
Dimensioner
264 x 195 x 37 mm
Vikt
1661 g
Antal komponenter
3
Komponenter
Paperback (1)
ISBN
9780273737025

Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation

Text and Cases

Mixed media product, Engelska, 2010-12-14

Slutsåld

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldnt be without.
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Bloggat om Exploring Strategy Text & Cases plus MySt...

Innehållsförteckning

1    Introducing Strategy

 

Part I - THE STRATEGIC POSITION

Introduction to Part I

2    The environment

3    Strategic Capabilities

4   Strategic Purpose

5    Culture and Strategy

Commentary on Part I The Strategic Position

 

Part II - STRATEGIC CHOICES

Introduction to Part II

6    Business Strategy

7    Corporate strategy and diversification

8    International strategy

9    Innovation and entrepreneurship

10   Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

 

Part III - STRATEGY IN ACTION

Introduction to Part III

11   Evaluation strategies

12   Strategy development processes

13   Organising for success

14   Leadership and strategic change

15   The practice of strategy

Commentary on Part III Strategy in Action