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Kundrecensioner
Bli först att betygsätta och recensera boken Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".
Fler böcker inom
- Mixed media product
- Språk: Engelska
- Utg.datum: 2010-12-14
- Upplaga: 9
- Förlag: Financial Times/ Prentice Hall
- Medarbetare: Whittington, Richard / Scholes, Kevan
- Illustratör/Fotograf: s Farb, Abbildungen w Fotos
- Illustrationer: Farb., s/w. Fotos, Abbildungen
- Dimensioner: 264 x 195 x 37 mm
- Vikt: 1661 g
- Antal komponenter: 3
- Komponenter: Paperback (1), Online resource (1)
- ISBN: 9780273737025
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Innehållsförteckning
1 Introducing Strategy
Part I - THE STRATEGIC POSITION
Introduction to Part I
2 The environment
3 Strategic Capabilities
4 Strategic Purpose
5 Culture and Strategy
Commentary on Part I The Strategic Position
Part II - STRATEGIC CHOICES
Introduction to Part II
6 Business Strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III - STRATEGY IN ACTION
Introduction to Part III
11 Evaluation strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy
Commentary on Part III Strategy in Action
(Pearson)
