Marketing Management

av Philip Kotler  (inbunden, 2012)

Pris:  659:-
Skickas inom 5-8 vardagar.
Fri frakt vid beställning på minst 99 kr för privatpersoner i Sverige - Läs mer

Passar bra ihop

Marketing Management + Radio, TV and Modern Life
De som köpt den här boken har ofta också köpt Radio, TV and Modern Life (häftad) av Paddy Scannell
Pris för båda:

Kundrecensioner

Bli först att betygsätta och recensera boken Marketing Management.

Marketing Management (inbunden)
  • Inbunden (hardback)
  • Språk: Engelska
  • Antal sidor: 1064
  • Utg.datum: 2012-06-28
  • Upplaga: 2
  • Förlag: Pearson
  • Medarbetare: Keller, Kevin Lane / Brady, Mairead / Goodman, Malcolm / Hansen, Torben
  • Illustrationer: Illustrations
  • Dimensioner: 284 x 218 x 44 mm
  • Vikt: 2380 g
  • Antal komponenter: 1
  • ISBN: 9780273743613

Fler böcker av Philip Kotler

Marknadsföring: teori, strategi och praktik (inbunden)
Place management : new roles for place managers in rebuilding European wealth (inbunden)
Marketing 3.0 (inbunden)
Marketing Places (inbunden)

Marknadsföring: teori, strategi och praktik

Philip Kotler, Anders Parment
Häftad
572:-

Place management : new roles for place managers in r...

Christer Asplund, Jacob Ikkala m fl
Inbunden
460:-

Marketing 3.0

Philip Kotler, Hermawan Kartajaya m fl
Inbunden
135:-

Marketing Places

Philip Kotler, Donald H Haider m fl
Häftad
222:-

Bloggat om Marketing Management

Innehållsförteckning

PART 1 UNDERSTANDING MARKETING MANAGEMENT
Chapter 1 Introduction to Marketing

Chapter 2 Understanding Marketing Management Within a Global Context
Chapter 3 Developing Marketing Strategies and Plans
Chapter 4 Managing Digital Technology in Marketing

PART 2 CAPTURING MARKETING INSIGHTS
Chapter 5 The Changing Marketing Environment and Information Management
Chapter 6 Managing Market Research and Forecasting
Chapter 7 Analysing Consumer Markets
Chapter 8 Analysing Business Markets
Chapter 9 Dealing with  Competition

PART 3 CONNECTING WITH CUSTOMERS
Chapter 10 Seeking and Developing Target Marketing Differentiation Strategies

Chapter 11 Creating Customer Value, Satisfaction and Loyalty

PART 4 BUILDING STRONG BRANDS
Chapter 12 Creating and Managing Brands and Brand Equity
Chapter 13 Digital and Global Brand Management Strategies

PART 5 SHAPING THE MARKET OFFERING
Chapter 14 Designing, Developing and Managing Market Offerings
Chapter 15 Introducing New Market Offerings
Chapter 16 Developing and Managing Pricing Strategies

PART 6 DELIVERING VALUE
Chapter 17 Designing and Managing Integrated Marketing Channels and Global Value Networks
Chapter 18 Managing Process, People and Physical Evidence at the Consumer Interface

PART 7 COMMUNICATING VALUE
Chapter 19 Designing and Managing Marketing Communications
Chapter 20 Managing Mass and Personal Communications

PART 8 MANAGING MARKETING IMPLEMENTATION AND CONTROL
Chapter 21 Implementing Marketing Management
Chapter 22 Managing Marketing Metrics

Du kanske gillar...

To Do - Doing - Done (häftad)

To Do - Doing - Done

G Lynne Snead
Häftad
111:-
Professionalism Reborn (häftad)

Professionalism Reborn

Eliot Freidson
Häftad
192:-
Offshoring (inbunden)

Offshoring

John Urry
Inbunden
509:-
Private Equity at Work: When Wall Street Manages Main Street (häftad)

Private Equity at Work: When Wall Street Manages Mai...

Eileen Appelbaum, Rosemary Batt
Häftad
252:-
Effective FMEAs (inbunden)

Effective FMEAs

Carl Carlson
Inbunden
772:-