Entrepreneurship: Successfully Launching New Ventures Global Edition

av Bruce R Barringer (häftad, 2012)

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For undergraduate courses in Entrepreneurship and New Venture Creation.

Inspirational and informativeintroduce students to the process of entrepreneurial success.

There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Venturesthe text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

(Pearson)

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Entrepreneurship: Successfully Launching New Ventures Global Edition

De som köpt den här boken har ofta också köpt Principles of Economics (häftad) av Moore McDowell

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Entrepreneurship: Successfully Launching New Ventures Global Edition (häftad)

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Entreprenörskap

Häftad (paperback)
Språk: Engelska
Antal sidor: 592
Utg.datum: 2012-01-18
Upplaga: 4
Förlag: Pearson Education
Medarbetare: Ireland, Duane
Dimensioner: 275 x 218 x 24 mm
Vikt: 1058 g
Antal komponenter: 1
ISBN: 9780273761402

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Innehållsförteckning

Part 1: Decision to Become an Entrepreneur
Chapter 1: Introduction to Entrepreneurship
Part 2: Developing Successful Business Ideas
Chapter 2: Recognizing Opportunities and Generating Ideas
Chapter 3: Feasibility Analysis
Chapter 4: Writing a Business Plan
Chapter 5: Industry and Competitor Analysis
Chapter 6: Developing an Effective Business Model
Part 3: Moving from an Idea to an Entrepreneurial Firm
Chapter 7: Preparing the Proper Ethical and Legal Foundation
Chapter 8: Assessing a New Ventures Financial Strength and Viability
Chapter 9: Building a New-Venture Team
Chapter 10: Getting Financing or Funding
Part 4: Managing and Growing an Entrepreneurial Firm
Chapter 11: Unique Marketing Issues
Chapter 12: The Importance of Intellectual Property
Chapter 13: Preparing for and Evaluating the Challenges of Growth
Chapter 14: Strategies for Firm Growth
Chapter 15: Franchising