Entrepreneurship: Successfully Launching New Ventures Global Edition

av Bruce R Barringer  (häftad, 2012)

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Entrepreneurship: Successfully Launching New Ventures Global Edition + Principles of Economics
De som köpt den här boken har ofta också köpt Principles of Economics (häftad) av Moore McDowell
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Entrepreneurship: Successfully Launching New Ventures Global Edition (häftad)

Fler böcker inom

  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 592
  • Utg.datum: 2012-01-18
  • Upplaga: 4
  • Förlag: Pearson Education
  • Medarbetare: Ireland, Duane
  • Dimensioner: 275 x 218 x 24 mm
  • Vikt: 1058 g
  • Antal komponenter: 1
  • ISBN: 9780273761402

Fler böcker av Bruce R Barringer

Entrepreneurship (häftad)
Workbook (häftad)
Preparing Effective Business Plans (häftad)
Preparing Effective Business Plans: Pearson New International Edition (häftad)

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Innehållsförteckning

Part 1: Decision to Become an Entrepreneur 
Chapter 1: Introduction to Entrepreneurship 
Part 2: Developing Successful Business Ideas 
Chapter 2: Recognizing Opportunities and Generating Ideas 
Chapter 3: Feasibility Analysis 
Chapter 4: Writing a Business Plan 
Chapter 5: Industry and Competitor Analysis 
Chapter 6: Developing an Effective Business Model 
Part 3: Moving from an Idea to an Entrepreneurial Firm 
Chapter 7: Preparing the Proper Ethical and Legal Foundation 
Chapter 8: Assessing a New Ventures Financial Strength and Viability 
Chapter 9: Building a New-Venture Team 
Chapter 10: Getting Financing or Funding 
Part 4: Managing and Growing an Entrepreneurial Firm 
Chapter 11: Unique Marketing Issues 
Chapter 12: The Importance of Intellectual Property 
Chapter 13: Preparing for and Evaluating the Challenges of Growth 
Chapter 14: Strategies for Firm Growth 
Chapter 15: Franchising 

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