Marty Neumeier's INNOVATION WORKSHOP

Brand Strategy + Design Thinking = Transformation, DVD

av Marty Neumeier  (dvd-rom, 2009)

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Marty Neumeier's INNOVATION WORKSHOP

Fler böcker inom

  • DVD-ROM
  • Språk: Engelska
  • Utg.datum: 2009-07-02
  • Upplaga: 1
  • Förlag: New Riders
  • Dimensioner: 190 x 133 x 12 mm
  • Vikt: 90 g
  • Antal komponenter: 1
  • ISBN: 9780321636935

Fler böcker av Marty Neumeier

The 46 Rules of Genius
ZAG
The Brand Gap: Revised Edition
The Designful Company: How to Build a Culture of Nonstop Innovation

The 46 Rules of Genius

Marty Neumeier
Häftad
164:-

ZAG

Marty Neumeier
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160:-

The Brand Gap: Revised Edition

Marty Neumeier
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160:-

The Designful Company: How to Build a Culture of Non...

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160:-

Bloggat om Marty Neumeier's INNOVATION WORKSHOP

Övrig information

Marty Neumeier is president of Neutron LLC, a San Francisco firm specializing in brand integration for clients such as Kodak, Sun Microsystems, and Adobe. During his 30-year career, Neumeier has worked as a graphic designer, writer, editor, and publisher. He's also a frequent speaker on the topics of branding, design, and creative collaboration.

Innehållsförteckning

Marty Neumeier's INNOVATION WORKSHOP DVD covers:
Why the old business rules no longer apply
How to beat the twin foes of speed and clutter
The modern definition of brand
How brands create barriers to competition
Why charismatic brands are more valuable
How to find and harness a company's "onliness"
Why innovation depends on design thinking
How "making" improves "knowing" and "doing
How everyone in the company can be a designer
The modern definition of design
How to move design up the ladder of leverage
How to use stories to shape company success
The 16 levers that can jumpstart innovation

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