Fler böcker av Marty Neumeier

  • The Designful Company: How to Build a Culture of Nonstop Innovation

    Marty Neumeier

    Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in managementdesign thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decis...

  • The Brand Gap: Revised Edition

    Marty Neumeier

    The second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach...

  • ZAG

    Marty Neumeier

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness t...

  • The 46 Rules of Genius

    Marty Neumeier

    Not since Strunk and Whites ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break o...