- Format
- Häftad (Paperback)
- Språk
- Engelska
- Antal sidor
- 240
- Utgivningsdatum
- 2011-01-18
- Upplaga
- 1
- Förlag
- NEW RIDERS PUBLISHING
- Illustrationer
- illustrations
- Dimensioner
- 234 x 184 x 12 mm
- Vikt
- Antal komponenter
- 1
- ISBN
- 9780321733016
- 381 g
Kundrecensioner
Fler böcker av Colleen Jones
-
Content Advantage (Clout 2.0), The
Colleen Jones
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to ...
Övrig information
Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.
Innehållsförteckning
Part I THE CROSSROADS
1 Same Road, Same (Lack of) Results
2 A Harder but Higher Road
Part II THE PRINCIPLES
3 Context: Where Clout Begins and Ends
4 Rhetoric: The Art of Influence
5 Psychology: The Science of Influence
Part III THE CLIMB
6 Plan
7 Persist through Roadblocks
8 Prepare to Evaluate
9 Evaluate with the Right Methods
10 Adjust
11 Reach the TopBut Dont Stop
Index