Corporate Entrepreneurship & Innovation

Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.

(Cengage Learning EMEA)

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SECTION I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP.
1. The New Entrepreneurial Imperative.
2. The Unique Nature of Corporate Entrepreneurship.
3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity.
4. The Forms of Corporate Entrepreneurship.
5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations.
SECTION II: CREATING THE ENTREPRENEURIAL ORGANIZATION.
6. Human Resources in the Entrepreneurial Organization: The Creative Individual.
7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective.
8. Corporate Strategy and Entrepreneurship.
9. Structuring the Company for Entrepreneurship.
10. Developing an Entrepreneurial Culture.
SECTION III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE.
11. Constraints on Entrepreneurial Performance.
12. Leading the Entrepreneurial Organization.
13. Assessing Entrepreneurial Performance.
14. Control and Entrepreneurial Activity.
15. Sustaining Entrepreneurial Performance in the 21st Century Organization.

(Cengage Learning EMEA)