Introduction to Entrepreneurship

Learn the true process of a successful entrepreneur with INTRODUCTION TO ENTREPRENEURSHIP, 8e International Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.

(Cengage Learning EMEA)

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Part 1: UNDERSTANDING THE ENTREPRENEURIAL MIND-SET. 1. The Revolutionary Impact of Entrepreneurship. 2. The Individual Entrepreneurial Mind-Set. 3. Corporate Entrepreneurial Mind-Set. 4. The Social and Ethical Perspectives of Entrepreneurship. Part 2: LAUNCHING ENTREPRENEURIAL VENTURES. 5. Creativity and Innovation. 6. Methods to Initiate Ventures. 7. Legal Challenges in Entrepreneurship. 8. The Search for Entrepreneurial Capital. Part 3: FORMULATION OF THE ENTREPRENEURIAL PLAN. 9. The Assessment Function with Opportunities. 10. The Marketing Aspects of New Ventures. 11. Financial Statements in New Ventures. 12. Business Plan Preparation for New Ventures. Part 4: STRATEGIC PERSPECTIVES IN ENTREPRENEURSHIP. 13. Strategic Growth in Entrepreneurship. 14. The Valuation Challenge in Entrepreneurship. 15. The Final Harvest of a New Venture.

(Cengage Learning EMEA)