Global Strategic Management (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
576
Utgivningsdatum
2009-01-01
Upplaga
2
Förlag
South Western College
Illustrationer
Illustrations, maps
Dimensioner
234 x 202 x 20 mm
Vikt
880 g
Antal komponenter
1
ISBN
9780324590982

Global Strategic Management

Häftad, Engelska, 2009-01-01
415 kr
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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, helps you prepare for your exams and for your next job.
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Innehållsförteckning

PART I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy Around the Globe. 2. Industry Competition. 3. Resources and Capabilities. 4. Institutions, Cultures, and Ethics. Part I: Cases. 1.1: The Japanese Bookselling Industry. 1.2: AGRANA. 1.3: Mattel and the Toy Recalls. 1.4: How Chinese Toymakers Respond to Recalls. PART II: BUSINESS-LEVEL STRATEGIES. 5. Foreign Market Entries. 6. The Entrepreneurial Firm. 7. Strategic Alliances and Networks. 8. Global Competitive Dynamics. Part II: Cases. 2.1: Competition in the Chinese Automobile Industry. 2.2: Unilever's Fair & Lovely Whitening Cream. 2.3: Pearl River Piano Group's International Strategy. 2.4: Is A Diamond (Cartel) Forever? PART III: CORPORATE-LEVEL STTRATEGIES. 9. Diversifications and Acquisitions. 10. Multinational Strategies, Structures, and Learning. 11. Corporate Governance. 12. Corporate Social Responsibility. Part III: Cases. 3.1: Sunflower Company. 3.2: 3i Group and Little Sheep. 3.3: Building A Better Rate Trap. 3.4: Have You Offset Your Own Carbon Emissions?