Global Strategic Management

av Mike Peng  (häftad, 2009)

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 (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 576
  • Utg.datum: 2009-01-01
  • Upplaga: 2
  • Förlag: South Western College
  • Illustrationer: Illustrations, maps
  • Dimensioner: 234 x 202 x 20 mm
  • Vikt: 880 g
  • Antal komponenter: 1
  • ISBN: 9780324590982

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Innehållsförteckning

PART I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy Around the Globe. 2. Industry Competition. 3. Resources and Capabilities. 4. Institutions, Cultures, and Ethics. Part I: Cases. 1.1: The Japanese Bookselling Industry. 1.2: AGRANA. 1.3: Mattel and the Toy Recalls. 1.4: How Chinese Toymakers Respond to Recalls. PART II: BUSINESS-LEVEL STRATEGIES. 5. Foreign Market Entries. 6. The Entrepreneurial Firm. 7. Strategic Alliances and Networks. 8. Global Competitive Dynamics. Part II: Cases. 2.1: Competition in the Chinese Automobile Industry. 2.2: Unilever's Fair & Lovely Whitening Cream. 2.3: Pearl River Piano Group's International Strategy. 2.4: Is A Diamond (Cartel) Forever? PART III: CORPORATE-LEVEL STTRATEGIES. 9. Diversifications and Acquisitions. 10. Multinational Strategies, Structures, and Learning. 11. Corporate Governance. 12. Corporate Social Responsibility. Part III: Cases. 3.1: Sunflower Company. 3.2: 3i Group and Little Sheep. 3.3: Building A Better Rate Trap. 3.4: Have You Offset Your Own Carbon Emissions?