Beyond Mobile

People, Communications and Marketing in a Mobilized World

av Mats Lindgren, Jorgen Jedbratt, Erika Svensson  (inbunden, 2002)

Pris:  722:-
Skickas inom 5-8 vardagar.
Fri frakt vid beställning på minst 99 kr för privatpersoner i Sverige - Läs mer
Beställ senast torsdag 10 december kl. 05:00
med "Snabb frakt" för leverans innan jul - Läs mer
Paketinslagning för 15 kr/bok. I kassan kan du även välja att skicka paketet direkt till mottagaren.
  • Välj format:
  • E-bok
  • Inbunden


Bli först att betygsätta och recensera boken Beyond Mobile.

Bild saknas
  • Inbunden (hardback)
  • Språk: Engelska
  • Antal sidor: 288
  • Utg.datum: 2002-03-01
  • Förlag: Palgrave Macmillan
  • Medarbetare: Jedbratt, Jorgen
  • Illustratör/Fotograf: illustrations
  • Illustrationer: Ill.
  • Dimensioner: 245 x 165 x 22 mm
  • Vikt: 565 g
  • Antal komponenter: 1
  • ISBN: 9780333985083

Fler böcker av författarna

21st Century Management (inbunden)
Scenario Planning (inbunden)
Frisk av mat : LCHF från början (inbunden)
Scenarioplanering : länken mellan framtid och strategi (inbunden)

21st Century Management

Mats Lindgren

Scenario Planning

Mats Lindgren, Hans Bandhold

Frisk av mat : LCHF från början

Mats Lindgren

Scenarioplanering : länken mellan framtid och strategi

Mats Lindgren, Hans Bandhold

Recensioner i media

'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how this will affect the operations of companies. It is very cheering that this book on tomorrow's mobile marketplace is now available. Not only does it provide highly informative, extensive descriptions of likely scenarios in the area. It is also a book that has arrived just at the right time.' - Carl Wareus, Director of Marketing, McDonalds Northern Europe 'The strength of this book lies in the quality of the authors' arguments on the evolution of the mobile marketplace. Various aspects of future approaches likely to be taken by the media sector are analysed in detail, and questions are asked about the ultimate ownership of the customer. The possibility that the customer might not want to be owned at all is overlooked. In spite of this, you would be well advised to spend time and attention on this book.' - Mary Jensen, Industry Standard 'There are no trite predictions in Beyond Mobile, just solid analysis combined with some intriguing scenarios of how the industry may develop in the near future. For a clear and comprehensive analysis of the potential of the mobile market, Beyond Mobile by Lindgren, Jedbratt and Svensson would be hard to beat.' - Professor Ian Turner, Director, Graduate Business Studies, Henley Management College 'One of the key drivers for the Internet in the coming years will be the impact of mobility on the media landscape. Mobility will not only create opportunity as consumers react to new services but it will permanently change the way the media companies view their content and their relationship with users. Beyond Mobile considers the forces at play in both the social and technological arenas and offers an informed perspective of the future in a mobilized world.' - Paul Rossi, Commercial Director, 'The future of the mobile marketplace is ever-changing and Beyond Mobile brings that future closer to all of us with many interesting insights and anecdotes.' - Tom Blackett and Richard Ward, Interbrand 'Read Beyond Mobile and learn. This book takes you into the projected depths of our increasing dependency on global mobile networks. Rewind a few years: did you honestly believe Vodafone could one day be bigger than BT? Did you think your kids could spend so many hours texting? Did you know that WAP would get wopped? If you scored less than three out of three, get this book now.' - Marketing

Bloggat om Beyond Mobile

Övrig information

MATS LINDGREN is a Managing Partner and Founder of Kairos Future. JA-RGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future. ERIKA SVENSSON is a partner of Kairos Future.


Part 1 The context: what is the mobile marketplace really about?; the topography of mobility, information and marketing; humans as mobile creatures. Part 2 Conditions, driving forces and trends: technology, people, institutions and the economy; technology; institutions; people; economics; the new marketing logic. Part 3 The arena: players in the mobile marketplace; digression - the future of the mobile marketplace, according to users and experts. Part 4 Tomorrow's mobile marketplace: the mobile marketplace in 2007; four pictures of mobile tomorrows.

Du kanske gillar...

Sälj! : konsten att sälja vad som helst till vem som helst (inbunden)

Sälj! : konsten att sälja vad som helst till vem som...

Fredrik Eklund, Bruce Littlefield
Tänka, snabbt och långsamt (pocket)

Tänka, snabbt och långsamt

Daniel Kahneman
Projektledning (häftad)


Bo Tonnquist