Buyology: Truth and Lies about Why We Buy
(häftad)Truth and Lies About Why We Buy
av Martin Lindstrom
Bloggar
- Format:
- Häftad (trade paper)
- Utgiven:
- 2010-02-01
- Språk:
- Engelska
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
(Ingram)
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