Contemporary Issues and Practice
De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 2760 krMichel Desbordes is Sports Marketing Professor at the University of Paris-Sud, France and Chief Editor of the International Journal of Sports Marketing and Sponsorship. As a Media Consultant, he is regularly consulted by BFM, France Tlvisions, Europe 1, Le Monde and Lquipe to discuss matters of sports business. He has also been Associate Professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Michel has published 30 reference books in the field of sports marketing, as well as numerous academic articles. Andr Richelieu is Professor in the Marketing Department at Laval University, Canada. He specializes in brand management and sports marketing. His research relates to how sports teams can leverage their brand equity by capitalizing on the emotional connection they share with their fans, and on how sports teams can internationalize their brand.
Introduction 1. Building Sports Brands 2. The Internationalization of Sports Teams as Brands 3. Sponsorship and Branding 4. The Impact of the 2008 Summer Olympics on Beijing and Chinas Image 5. Sport Events, Economic Impact and Regulation 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization 7. Be Ready to be Excited: The WWEs Marketing Strategy and Economic Model 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General. Conclusions: Some Things to Remember