How Audiences Decide

A Cognitive Approach to Business Communication

av Richard O Young  (häftad, 2011)

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 (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 416
  • Utg.datum: 2011-01-14
  • Förlag: Routledge
  • Illustrationer: 20 black & white illustrations, 12 black & white tables, 10 black & white halftones, 20
  • Dimensioner: 247 x 177 x 19 mm
  • Vikt: 725 g
  • Antal komponenter: 1
  • Komponenter: 66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam
  • ISBN: 9780415879002

Fler böcker av Richard O Young

  • Persuasive Communication

    Richard O Young

    This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, co...

Bloggat om

Övrig information

Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association's annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.

Innehållsförteckning

Introduction Part 1: Understanding Rational Decision Making 1. Audience Decision-Making Expertise 2. Types of Audience Decisions 3. Cognitive Processes in Audience Decision Making 4. Aids to Audience Decision Making Part 2: Understanding Intuitive Decision Making 5. Heuristics and Biases in Audience Decision Making 6. Person Perception in Audience Decision Making Part 3: Understanding Emotional Decision Making 7. Emotions in Audience Decision Making. Conclusion. References