Web Analytics: An Hour A Day Book/CD Package

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your companys bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

(Computer Bookshops Limited)

Bli först med att recensera och betygsätt boken Web Analytics: An Hour A Day Book/CD Package - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert. Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

(Computer Bookshops Limited)

Foreword.

Introduction.

Chapter 1 Web AnalyticsPresent and Future.

A Brief History of Web Analytics.

Current Landscape and Challenges.

Traditional Web Analytics Is Dead.

What Web Analytics Should Be.

Chapter 2 Data CollectionImportance and Options.

Understanding the Data Landscape.

Clickstream Data.

Outcomes Data.

Research Data.

Competitive Data.

Chapter 3 Overview of Qualitative Analysis.

The Essence of Customer Centricity.

Lab Usability Testing.

Heuristic Evaluations.

Site Visits (Follow-Me-Home Studies).

Surveys (Questionnaires).

Summary.

Chapter 4 Critical Components of a Successful Web Analytics Strategy?

Focus on Customer Centricity.

Solve for Business Questions.

Follow the 10/90 Rule.

Hire Great Web Analysts.

Identify Optimal Organizational Structure and Responsibilities.

Chapter 5 Web Analytics Fundamentals.

Capturing Data: Web Logs or JavaScript tags?

Selecting Your Optimal Web Analytics Tool.

Understanding Clickstream Data Quality.

Implementing Best Practices.

Apply the Three Layers of So What Test.

Chapter 6 Month 1: Diving Deep into Core Web Analytics Concepts.

Week 1: Preparing to Understand the Basics.

Week 2: Revisiting Foundational Metrics.

Week 3: Understanding Standard Reports.

Week 4: Using Website Content Quality and Navigation Reports.

Chapter 7 Month 2: Jump-Start Your Web Data Analysis.

Prerequisites and Framing.

Week 1: Creating Foundational Reports.

E-commerce Website Jump-Start Guide.

Support Website Jump-Start Guide.

Blog Measurement Jump-Start Guide.

Week 4: Reflections and Wrap-Up.

Chapter 8 Month 3: Search AnalyticsInternal Search, SEO, and PPC.

Week 1: Performing Internal Site Search Analytics.

Week 2: Beginning Search Engine Optimization.

Week 3: Measuring SEO Efforts.

Week 4: Analyzing Pay per Click Effectiveness.

Chapter 9 Month 4: Measuring Email and Multichannel Marketing.

Week 1: Email Marketing Fundamentals and a Bit More.

Week 2: Email MarketingAdvanced Tracking.

Weeks 3 and 4: Multichannel Marketing, Tracking, and Analysis.

Chapter 10 Month 5:Website Experimentation and TestingShifting the Power to Customers and Achieving Significant Outcomes.

Weeks 1 and 2: Why Test and What Are Your Options?

Week 3: What to TestSpecific Options and Ideas.

Week 4: Build a Great Experimentation and Testing Program.

Chapter 11 Month 6: Three Secrets Behind Making Web Analytics Actionable.

Week 1: Leveraging Benchmarks and Goals in Driving Action.

Week 2: Creating High Impact Executive Dashboards.

Week 3: Using Best Practices for ...

(Computer Bookshops Limited)