Sell and Sell Short

In Sell and Sell Short, Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop-loss orders prior to entering any trade. He also shares real-world examples that show how to manage your position by adjusting your exit points as a trade unfolds. Along the way, Elder also addresses short selling.

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Dr. Alexander Elder is a trader and a teacher of traders. He is the author of Trading for a Living (a bestseller translated into a dozen languages), Come Into My Trading Room (2002 Barron's Book of the Year), and Entries & Exits (2007 SFO Magazine Book of the Year). Dr. Elder lectures for leading financial institutions worldwide and runs annual Traders' Camps. Many of his own trades are featured in this book.

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Introduction. WHY SELL? PART ONE HOW TO BUY, MANAGE RISK, & KEEP RECORDS. THE GAP BETWEEN PRICE AND VALUE. Chapter 1 How to Buy. THE THREE GREAT DIVIDES. TECHNICAL VS. FUNDAMENTAL ANALYSIS. TREND VS. COUNTER-TREND TRADING. DISCRETIONARY VS. SYSTEMATIC TRADING. ONE TRADER'S TOOLBOX. THE NEW HIGH-NEW LOW INDEX. Chapter 2 Trading Psychology and Risk Management. YOUR MIND AS A TRADING TOOL. ON BEING DISCIPLINED. ON BEING KIND TO YOURSELF. RISK CONTROL. THE 2 SOLUTION--PROTECTION FROM SHARKS. THE 6 RULE--PROTECTION FROM PIRANHAS. Chapter 3 On Keeping Records. GOOD RECORDS LEAD TO GOOD TRADING. TRADER'S SPREADSHEET--BASIC ACCOUNTABILITY. TRADING DIARY--YOUR KEY TO LASTING SUCCESS. HOW TO DOCUMENT YOUR TRADING PLAN. MARGRET'S METHOD--PUT IT ON THE WALL. FRED'S METHOD--A CHIHUAHUA TRADE. HOW TO GRADE YOUR PERFORMANCE. HOW TO GRADE YOUR ENTRIES AND EXITS. HOW TO GRADE YOUR TRADES. TWO TYPES OF BUYING. PART TWO HOW TO SELL. THE THREE TYPES OF SELLING. Chapter 4 Selling at a Target. SELLING AT A MOVING AVERAGE. SELLING AT ENVELOPES OR CHANNELS. SELLING AT RESISTANCE LEVELS. Chapter 5 Selling on a Stop. THE IRON TRIANGLE. MARKET OR LIMIT ORDERS. HARD AND SOFT STOPS. A BAD PLACE. REDUCING SLIPPAGE--TIGHTER BY A PENNY. NIC'S STOP--TIGHTER BY A DAY. WHEN TO USE WIDER STOPS. MOVING STOPS. A SAFEZONE STOP. VOLATILITY-DROP TRAILING STOPS. Chapter 6 Selling "Engine Noise". WEAKENING MOMENTUM. AN "ENGINE NOISE"EXIT FROM A SHORT-TERM TRADE. A DISCRETIONARY EXIT FROM A LONG-TERM TRADE. SELLING BEFORE EARNINGS REPORTS. THE MARKET RINGS A BELL. TRADING WITH THE NEW HIGH-NEW LOW INDEX. THE DECISION TREE FOR SELLING. PART THREE HOW TO SELL SHORT. Chapter 7 Shorting Stocks. YOUR FIRST SHORTS. THE ASYMMETRY OF TOPS AND BOTTOMS. SHORTING TOPS. SHORTING DOWNTRENDS. SHORTING FUNDAMENTALS. FINDING STOCKS TO SHORT. SHORT INTEREST. Chapter 8 Shorting Non-Equity Instruments. SHORTING FUTURES. WRITING OPTIONS. COVERED WRITING. NAKED WRITING. FOREX. Conclusion. HANDLING PROFITS--THE PERSONAL DIVIDEND. References. Acknowledgments. About the Author. Index.

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